Miranda Lambert on Her Big Loud Texas Label: “I’m Keeping the Outlaw Movement Going for the Next Generation”

When Miranda Lambert talks about the “outlaw movement,” she’s not talking about breaking rules just for the thrill of it. She’s talking about breaking free — from expectations, from industry formulas, from the polished perfection that has slowly stripped the grit and truth out of country music.

And with the launch of her brand-new record label, Big Loud Texas, Lambert is ready to take that spirit of rebellion and turn it into a renaissance.

“I’ve always believed country music should sound like real life — messy, beautiful, painful, and honest,” Lambert said. “That’s what the outlaw movement was built on, and that’s what I’m trying to keep alive.”

🤠 Back to the Roots

For Miranda Lambert, this is more than just a business move — it’s a homecoming.

Born and raised in Lindale, Texas, Lambert grew up surrounded by the raw storytelling and rough-edged sound that shaped generations of Texas artists before her. From Waylon Jennings and Willie Nelson to Townes Van Zandt and Steve Earle, the outlaw scene in Texas wasn’t just about music — it was a lifestyle.

“Those artists weren’t afraid to tell the truth, even when it wasn’t pretty,” Lambert explained. “They didn’t care about what radio wanted. They cared about what was real.”

Now, with Big Loud Texas, Lambert is paying homage to that legacy while building a platform for the next wave of independent Texas talent — the ones who are carving their own stories, unapologetically and without compromise.

🌵 The Spirit of Big Loud Texas

Partnering with Big Loud Records, the Nashville-based powerhouse behind artists like Morgan Wallen, Hardy, and Ernest, Lambert is bringing a distinctly Texan identity to the label’s expanding family.

But while Big Loud has become synonymous with chart-topping hits and radio success, Big Loud Texas will have a different heartbeat — one that beats to the rhythm of red dirt roads, smoky barrooms, and unapologetic truth.

“This isn’t about chasing what’s trending,” Lambert emphasized. “It’s about giving real artists a place to create without limits — to tell their stories, their way.”

The label’s mission is simple but bold: to empower independent-minded country artists from Texas and beyond, giving them the creative freedom to stay true to their roots while still reaching a global audience.

🎤 Keeping the Outlaw Flame Burning

Lambert knows the term “outlaw” carries weight in country music. It’s not about defiance for defiance’s sake — it’s about authenticity. It’s about refusing to let commercialism drown out emotion.

“The outlaw movement was about honesty,” Lambert said. “Waylon, Willie, Kris [Kristofferson] — they sang about life the way it was. And that’s what I want to do with this label: keep that honesty alive.”

Throughout her own career, Miranda has embodied that same spirit. Whether she was singing about heartbreak in “The House That Built Me”, fiery independence in “Kerosene”, or feminine strength in “Gunpowder & Lead”, her songs have always been unfiltered reflections of life as it is — not as it’s supposed to look.

She’s built her career on authenticity, even when it meant standing apart from Nashville’s polished mainstream. And now, she’s giving others the same opportunity.

“I had mentors who believed in me when I didn’t fit the mold,” she recalled. “Now it’s my turn to be that person for someone else.”

💫 A Label Built on Freedom and Family

Big Loud Texas won’t just be another corporate branch. Lambert says she wants it to feel like “a community, not a machine.”

She plans to handpick artists who share her love of storytelling and her refusal to conform — whether they’re seasoned songwriters or up-and-coming dreamers playing in small-town honky-tonks.

“I’m looking for voices that make you stop and feel something,” she said. “That’s the magic of country music — when a song hits you in the gut because it’s true.”

Industry insiders have already called Big Loud Texas one of the most exciting new ventures in Nashville, citing Lambert’s reputation for integrity and her ability to connect with audiences across generations.

“Miranda has always represented the best of Texas — strength, truth, and independence,” said Seth England, Big Loud’s CEO. “Big Loud Texas is a natural extension of who she is as an artist and as a person.”

🌺 A Love Letter to Texas

For Lambert, this label is also a love letter to her home state. Despite her global fame, Texas has never been far from her heart.

“Every time I go back home, I feel grounded again,” she said. “Texas raised me. The people there taught me what hard work, honesty, and real music sound like.”

She hopes Big Loud Texas will become a bridge between Texas’ rich, independent scene and Nashville’s mainstream spotlight — a place where both worlds can coexist without one diluting the other.

And while the label’s initial focus will be on discovering new Texas talent, Lambert also hinted that collaborations and joint projects with established artists are in the works.

“I want this to be a space where legends and newcomers can meet,” she said. “Where everyone’s voice matters.”

🪕 The Next Chapter

For someone who’s already achieved so much — Grammy Awards, Platinum albums, sold-out tours, and the admiration of peers — Miranda Lambert could have easily played it safe. But that’s never been her way.

Big Loud Texas isn’t just a business move — it’s a mission. It’s a statement that country music doesn’t need saving; it needs remembering.

“We don’t have to reinvent the wheel,” Lambert said with a smile. “We just have to make sure it keeps rolling the way it was meant to.”

🔥 The Future of the Outlaw Movement

In an era when country music is dominated by algorithm-driven playlists and polished pop-country hybrids, Miranda Lambert’s vision feels like a breath of dusty, West Texas air.

She’s not against evolution — she just wants to make sure that in chasing the new, country music doesn’t forget its soul.

“Outlaw doesn’t mean wild,” she said. “It means true. It means honest. And that’s the kind of country I want to hear — and the kind of country I want to help create.”

With Big Loud Texas, Miranda Lambert is doing what she’s always done best: leading with heart, blazing her own trail, and bringing others along for the ride.

Her message is simple — and timeless:

“Be yourself. Sing your truth. That’s the outlaw way.”

And in a world that’s forgotten what real country sounds like, Miranda Lambert just might be the outlaw hero it needs.