Collin Morikawa is one of the biggest names on the PGA Tour, although it’s fair to say that he has regressed over the past 12 months or so.
Morikawa struggled to maintain any kind of consistency on the PGA Tour during the 2025 season, and incredibly, he only recorded one top-10 finish after The Players Championship in March – a T-8 at the Rocket Classic in June.
He is still without a win since October 2023 and this year will be more remembered for his questionable behavior rather than what he actually did on the golf course.
Morikawa was criticized for failing to speak to PGA Tour reporters after missing out on the Arnold Palmer Invitational trophy to Russell Henley back in March.
And then just a few months later, Morikawa was slammed for his response to a journalist when being asked about constantly changing caddies – he had five different men on the bag in 2025!
However, aside from all of the controversy that the two-time major champion was involved in, he believes there is something the PGA Tour could actually do to make their product better.
Collin Morikawa says what the PGA Tour must do to make golf more exciting
Morikawa’s season could have been so different had he managed to win the Arnold Palmer Invitational.
During an appearance on the Fore Play Plus Podcast, Morikawa was asked about the incident at Bay Hill in March, when the PGA Tour broadcast failed to show Henley’s chip-in on the 16th hole during the final round.
He said: “It was wild (that they didn’t show Henley chip in live at Bay Hill). It was a chip going away from him down towards the water and it was a cool view too, it’s not like it was a bad view. That’s the one thing for golf to be more exciting, you just have to see more shots and there are plenty of shots, good or bad.
“Like it doesn’t matter, like we see a lot of good shots and you kind of know now, if you watch enough golf, whether it’s going to be a good shot or not, just by looking at where they are on the leaderboard. The Tour doesn’t have cameras on every group.“
Morikawa is spot on. TV Broadcasters failing to show vitally important shots live at crucial times is one of the main gripes of golf fans around the globe.
And that absolutely has to be addressed moving forward, if the PGA Tour really want to improve the product they have on offer.
What Brandel Chamblee said about PGA Tour commercials
Golf fans have been complaining about the sheer volume of TV commercials during golf broadcasts for quite some time now.
When discussing the notion that televised golf has too many commercials, Brandel Chamblee highlighted why he completely disagrees.
He said: “If you have an X account and follow golf, you are well-acquainted with the whining about there being too many commercials during broadcasts of PGA Tour events. On average, a three-hour golf broadcast will have 54 minutes of commercials.
“For comparison, the typical NFL game will last three hours and 12 minutes and will have 67 minutes of advertising. Yet, the NFL is booming and indeed 42% of those polled said they watch the Super Bowl FOR the commercials and 50% said they will be buying from a brand in a Super Bowl commercial.
“Clearly, ads are necessary for networks to offset the huge rights fees they pay the sports leagues but from the advertisers point of view, the ads work. According to data, ad recall is significantly higher on linear TV than on streaming devices.
“Furthermore, according to the data, 60% of those polled are willing to watch ads if it means they don’t have to pay as much. In 2024 alone, 56% of new streaming subscribers have chosen a lower priced ad tier compared to 39% in 2023. Ads may be annoying to some, but they are necessary, and they work.“
Chamblee is right in what he says, but a better balance can surely be struck.
We have to accept as golf fans that TV commercials are a necessity on free to air stations. However, the PGA Tour need to do a better job of showing crucial shots as and when they happen.