Kim Chiu Shifts Gears: The Queen of Philippine TV Joins Hyundai Philippines as Brand Ambassador

The Queen of Philippine TV is hitting the road — quite literally. Kim Chiu, one of the most beloved and enduring stars in Philippine entertainment, has officially joined Hyundai Philippines as its newest brand ambassador, marking a collaboration that merges elegance, empowerment, and innovation.

This announcement has taken both the automotive and showbiz worlds by storm. Known for her versatility, charm, and relatable personality, Kim Chiu brings a unique spark to the brand — proving that progress isn’t just about horsepower and design, but also about heart, purpose, and inspiration.

🚗 A New Road Ahead

The big reveal came with a campaign tagline that perfectly fits Kim’s image: “Drive Your Story.” It’s a message that celebrates individuality, ambition, and resilience — values that mirror both Kim’s personal journey and Hyundai’s vision for modern mobility.

At the official launch event held in Manila, Kim stepped out in a sleek all-white ensemble that reflected Hyundai’s minimalist sophistication. Her smile lit up the stage as she was introduced as the new face of the brand.

“I’m so honored to be part of Hyundai Philippines,” she shared. “This isn’t just an endorsement — it’s a partnership that reflects who I am and what I believe in. Hyundai represents innovation and progress, and I want to inspire others to move forward with confidence, just like I do.”

Her words resonated deeply with both fans and automotive enthusiasts alike, symbolizing how Hyundai is steering towards a more personal and people-centered approach to branding.

🌟 From Screen Icon to Road Icon

Kim Chiu’s evolution from a teen star to one of the Philippines’ most respected and influential celebrities has been nothing short of remarkable. From her early days as the “Chinita Princess” in reality TV to becoming a multi-awarded actress, host, and performer, Kim has consistently shown resilience, humility, and reinvention — qualities that perfectly align with Hyundai’s DNA of transformation and innovation.

Her partnership with Hyundai Philippines is more than just a celebrity collaboration; it’s a symbol of how far both the actress and the brand have come. Like Hyundai, which has redefined the global automotive industry through cutting-edge design and sustainability, Kim has also redefined what it means to be a modern Filipina — confident, ambitious, and driven by purpose.

“I’ve always believed that success is about growth,” Kim said in a press interview. “You can’t stay in one lane forever. You need to explore new paths, face challenges, and drive your life toward something meaningful. That’s what Hyundai stands for — continuous progress.”

💎 The Perfect Match of Style and Spirit

Kim Chiu’s personal connection with cars goes beyond convenience — it’s about emotion. Known for her love of driving, she often shares glimpses of her car rides on social media, showing her spontaneous, carefree side.

“Driving gives me a sense of freedom,” she said. “It’s when I can think clearly, reflect, or even sing my heart out while on the road.”

This genuine connection makes her the ideal face for Hyundai Philippines, a brand that champions not just innovation but also the emotional experience of driving. Whether it’s the Hyundai Tucson’s confident design, the Ioniq 5’s electric innovation, or the Creta’s youthful energy, Kim embodies the same mix of grace and power that these models represent.

“Kim Chiu represents the modern Filipino spirit — dynamic, passionate, and forward-thinking,” said Lee Dong Wook, President of Hyundai Motor Philippines. “She is someone who never stops evolving, just like our brand. We’re proud to have her as part of the Hyundai family.”

🌈 Driving Change Beyond the Wheel

But the partnership isn’t just about cars — it’s also about advocacy. As Hyundai continues to focus on sustainability and green mobility, Kim has expressed her excitement about contributing to conversations around environmental awareness.

“I love that Hyundai isn’t afraid to innovate for a cleaner, better future,” she shared. “It’s not just about having the latest car; it’s about making choices that matter — for the planet, for the people, and for the next generation.”

Fans have praised Kim’s decision to collaborate with a brand that prioritizes eco-friendly innovation, calling it “a perfect fit” for her image as an empowered and socially conscious celebrity.

Indeed, this partnership seems to go beyond business — it’s a movement. By choosing Kim Chiu, Hyundai isn’t just selling cars; it’s promoting a lifestyle of progress, driven by compassion, creativity, and purpose.

✨ Kim’s Message to Her Fans

True to her genuine and heartfelt personality, Kim took to social media after the announcement to thank both her fans and Hyundai Philippines for their support. Her post quickly went viral, with the hashtag #KimDrivesHyundai trending across multiple platforms.

“Thank you, Hyundai Philippines, for trusting me,” she wrote. “This partnership reminds me that every road we take — whether in life or on the highway — is an opportunity to grow, to explore, and to believe in what’s possible. Let’s drive our stories together!”

The post garnered hundreds of thousands of likes within hours, with fans cheering her on and expressing pride in how far she’s come.

“You deserve this, Kim!” one fan wrote. “From teleseryes to test drives — you’re unstoppable!”

💖 More Than an Endorsement

What makes this collaboration truly stand out is the shared vision between Kim Chiu and Hyundai Philippines. Both represent trust, progress, and authenticity — and together, they’re redefining what it means to move forward.

The partnership also signifies a new era for automotive branding in the Philippines, where human connection and emotional storytelling take center stage.

“Kim brings a heart to Hyundai,” said Marketing Director Carla Reyes. “She reminds us that behind every innovation, there’s a person — a dreamer, a doer, a believer.”

🚀 The Road Ahead

As Kim embarks on this new journey with Hyundai, excitement continues to build about what’s next — from exclusive campaigns to community projects and road safety initiatives. Fans can expect not just commercials, but meaningful stories that reflect both Hyundai’s innovation and Kim’s inspiring personal drive.

In her own words:

“This is more than just a partnership — it’s a journey. And I can’t wait to see where the road takes us next.”

And with that, Kim Chiu has once again proven that she’s not only the Queen of Philippine TV — she’s a woman constantly on the move, redefining success with every step, every story, and now, every mile.