On April 14, 2025, merely five minutes prior to this report, the globally renowned artist Rihanna made a startling announcement that left her fans and the entire entertainment sector in disbelief. The 37-year-old pop superstar declared her intention to permanently conclude her iconic Savage x Fenty Show, which has been recognized as one of the most groundbreaking fashion events in recent years. Furthermore, Rihanna disclosed her plans to relocate to Italy in the near future, accompanied by a striking remark: ‘I can no longer share the same air as that individual!’ Although she refrained from specifying whom she was addressing, many speculate that she is alluding to a notable figure in the United States, likely the controversial businessman and politician Donald Trump, who has recently been in the news.

This unexpected announcement was made during an Instagram live interview, where Rihanna spoke candidly to her audience. With tears in her eyes and a blend of frustration and resolve, she stated, ‘I have dedicated immense effort to my accomplishments, yet I am weary of existing in a stifling environment. I am stepping away from the Savage x Fenty show and relocating to Italy. I can no longer share the same air as that individual!’ Her statements ignited a flurry of speculation, and within moments, the hashtag #RihannaMovesToItaly began trending on Instagram. Fans, celebrities, and media representatives alike were taken aback by this abrupt decision. Rihanna, recognized not only for her musical talent but also as a thriving entrepreneur, has set new benchmarks in the fashion industry with her Savage x Fenty show.

Launched in 2018, the show was lauded for its inclusivity, innovative presentation, and message of self-acceptance, drawing millions of viewers globally and becoming a cultural sensation. Her choice to discontinue this venture is a significant loss for many. One fan remarked on X: ‘The Savage x Fenty show represented far more than a mere fashion event—it encouraged me to embrace myself. I cannot believe it has come to an end.’ Another fan voiced their apprehension: ‘What will happen next?’Rihanna’s choice to relocate to Italy seems to serve as a personal refuge. In her interview, she expressed a desire for a more tranquil existence, distancing herself from the challenges and stresses she faces in the United States. ‘Italy possesses a certain enchantment,’ she remarked. ‘During my visit to Tuscany last year, I experienced an overwhelming sense of freedom. I seek a sanctuary where I can simply exist, feeling secure.’ Furthermore, she indicated her intention to purchase a residence near Florence, dedicating herself to her music and family.

As a mother of two, raised alongside her partner, rapper A$AP Rocky, it appears she aims to create a more serene atmosphere for her children. Music and fashion analysts view Rihanna’s decision as a significant potential shift in her career trajectory. A fashion journalist noted, ‘Rihanna transformed the industry with Savage x Fenty, but she may be poised for a new direction. Italy could provide the creative spark she requires to embark on a new phase.’ Another expert remarked, ‘Her comments regarding the ‘bastard’ highlight the profound political and social rift in the United States. Many celebrities share similar sentiments to Rihanna, yet few articulate them so candidly.’ For Rihanna, this move to Italy may indeed signify a fresh start. She discussed her intention to concentrate on her music, possibly crafting a new album inspired by Italian culture. ‘I aspire to create music that embodies my essence, and Italy offers me that liberty,’ she stated. Her supporters hope this transition brings her tranquility, despite their longing for the Savage x Fenty show. The upcoming months will unveil how Rihanna’s life and career progress in Italy, but one fact remains clear: through her announcement, she has once again demonstrated her willingness to make bold choices in pursuit of happiness.