Jordon Hudson was one of the most controversial figures in football in 2025, but she is not letting the negativity get to her to start 2026.

On Tuesday, the girlfriend of North Carolina Tar Heels head coach Bill Belichick reposted a GIF of her “outrunning” defenders on the field. She captioned it as follows:

“Put me in, Coach.”

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Last week, she rang in the New Year by reposting this message to her detractors on Instagram Stories:

“Keep swinging, Keyboard Warriors. Your illusion of righteousness only fuels my authenticity.”

Hudson’s relationship with Belichick has been met with much blowback from both fans and school officials and patrons alike. One of the emails about it read:

“What a total embarrassment to UNC. I am withdrawing all my donations and future donations.”

Another, this time from law and government professor Christopher McLaughlin, asked athletics director Bubba Cunningham:

“When you agreed to pay a king’s ransom to hire Bill Belichick, did you also know that you [were] hiring Jordon Hudson to serve as the primary face of UNC athletics?”

He also begged for the removal of the “embarrassment” and an end to the “circus”:

“Normally I would say the University should not concern itself with its employees’ personal lives. But when a prominent employee injects his significant other into the University’s affairs, it becomes the University’s concern.”

Jordon Hudson, Bill Belichick linked to NFL despite coach’s recommitment to North Carolina

Bill Belichick has insisted that he will stay with the Tar Heels, and he seemingly showed it by luring quarterback Billy Edwards Jr. away from Wisconsin. But that has not stopped others from linking him and Jordon Hudson to the NFL.

On Sunday, shortly after the Atlanta Falcons fired Raheem Morris, The Spun’s Andrew Holleran wrote:

“According to reports, Belichick and Hudson strongly pursued the Atlanta Falcons job prior to Morris’s hiring. However, Falcons owner Arthur Blank and their front office disagreed on who to hire. The front office won out.

“Atlanta’s owner could go back to Belichick, whom he reportedly has a strong admiration for. If the Falcons are interested in Belichick this time, they could have to go through Hudson, as well.”

In two full seasons with Morris, the Falcons went 16-18.