Scottie Scheffler has taken on a new role away from the golf course. The World No. 1 golfer has partnered with Turtlebox, a Texas-based outdoor speaker company, becoming its latest brand ambassador.

Scheffler has been on a break since the Ryder Cup, where Team USA came up short against Europe by two points. Before that, he won the Procore Championship, marking his last individual start of the season.

Turtlebox announced the collaboration on Instagram on Monday, writing:

“Welcome to the family @scottie.schefflerWe’re pumped to announce our new ambassador! On the course, he’s the best golfer in the world. But off the course, he’s all about family, faith, country music, and perfecting his latte art. Meet the golf superstar and our newest friend, Scottie.”

The collaboration brings together two Texas natives, Dallas-born Scottie Scheffler and Houston-based Turtlebox Audio, making it a fitting partnership. Their partnership reportedly began at a charity event in Nashville hosted by country singer Thomas Rhett, where Scheffler first met the Turtlebox team.

Turtlebox co-founder Will Bradley shared his excitement about teaming up with Scheffler, saying:

“Scottie is an amazing fit for our brand. He not only gives Turtlebox incredible exposure, he is somebody that aligns perfectly with our values, our love for the Lone Star State, and the outdoor life we share. We’re incredibly lucky to consider him as a partner, and we can’t wait for what’s down the fairway for him.”

Scheffler, who enjoys music as part of his training routine, said he only collaborates with brands he genuinely believes in.

“Music has always been a big part of my life, especially practicing and training as much as I do. I’m incredibly particular and selective about the brands I work with, and only work with companies that make products I believe in and use regularly. Working with Turtlebox was a natural fit—I love what the brand stands for and love the products,” he said.

The partnership comes at a time when Turtlebox is expanding rapidly, recently ranking No. 84 on the Inc. 5000 list of fastest-growing private companies in the U.S. Meanwhile, Scottie Scheffler prepares to return to action at the Hero World Challenge from December 4 to 7, which will be his final appearance of the year.

Scottie Scheffler’s deals and endorsements

Along with his new partnership with Turtlebox Audio, Scottie Scheffler already has an impressive list of sponsors. He represents some of the biggest names in golf, including Nike Golf, TaylorMade, and Rolex.

Scheffler uses TaylorMade equipment and a Titleist golf ball, while Nike provides his apparel and footwear. The World No. 1 is also known for wearing a Rolex Submariner Date, which he began sporting after his Open Championship victory. In addition, Scheffler is backed by NetJets and Veritex Community Bank.